Strategic Human Resources Planning for Hilton Hotel Research Paper

Strategic Human Resources Planning for Hilton Hotel - enquiry Paper ExampleIt helps to identify the problems and issues which impacts on the organization and determine its competitive position in the industry. Strengths The strength of the company lies in its vast planetary presence. The main presence of the company is felt in Europe and USA. However, its operations be spread crosswise almost all nations including China, India, Japan, Germany etc. One of the main strengths of the hotel is that it is well diversified in terms of the operate it offers. Its services range from high-end services to middle and low-end product mix (Hilton Hotels and Resorts, 2011). Moreover, it as well possesses the additional strength of having steadfast integration features, such as having ownership of companies which manufactures products and furniture for the company or even invests in its online drop dead reservation enterprises (Hilton Hotels and Resorts, 2011). Weaknesses The hotel was greatly impacted by the economic and financial downswing. It remains highly penetrable to the downturn happening in the global economy or other catastrophes which could limit its global operations. The financial downturn was one of the main reasons why Hilton Hotels was caused to move headquarters to the D. C. Area with the aim to cut down costs. This has overly resulted in high employee turnovers in the organization (Rosenwald, 2009). The Hilton hotel in the USA can also be vulnerable to the workers strikes and cracking down on the undocumented workers in the country. This is because the majority of the holdings of the organization are based in the US. Opportunities The quick technology changes and ever-changing landscape has been enhancing demands for hotels in the world. Consumer demands rise having to push forrader for the growth of hotels which appears as a favorable opportunity for the organization to explore. According to the Smith trigger Research (STR), the USA hotels are pro jected to see an increase in the performance indicators in terms of military control and average unremarkable rates. Occupancy rates were projected to be 58.5% in 2011 while average daily rates are projected to be increased from 4.2% to the US $102.21. The following figure would reflect the military control rates and the ADR rate increases since 2004 till 2011 (Travel Media Group, 2011). Figure 1 Occupancy Rates, 2004-2011 (Source Travel Media Group, 2011) Figure 2 ADR (Source Travel Media Group, 2011) With the growth of the emerging markets the company could its resources to tap them. This is especially applicable to the business class and the middle prices markets in the hotel industry. Moreover, there has been an increase in attractiveness of features like spas, gaming activities, games for kids and various other features. Apart from that consumers also look for the eco-friendly atmosphere which Hilton hotels could incorporate in order to add to unique features (Travel Media G roup, 2011). Threats There is tremendous competition in the hotel industry with the entry of new firms in both the USA and also other nations. This could be a matter of a threat to the company and it would have to strengthen its base to fight against this competition. Also, the changing tastes of consumers can be a challenge before the organization. There would also be diversity among competitors in terms of price strategies, product differentiation strategies, service management etc.